Product feedback that asks why
Feature requests arrive as solutions. The useful part is the problem behind them. Formfex asks what users want and keeps going until it reaches the reason.
Start freeFeedback forms collect requests, not problems
"Add a dark mode" and "add an export button" are answers to a question nobody asked: what is getting in your way? A text box collects the request and stops there.
Formfex treats the first answer as the start. It asks what the user was trying to do, what happened instead, and how often it happens, then moves on once the answer is complete. You read problems, not a wish list.
What the interview looks like
Example conversation, written for illustration. It is not real respondent data.
- Formfex
What is one thing you would change about the product?
- Respondent
A bulk edit option.
- Formfex
What were you trying to do the last time you needed it?
- Respondent
Move about 200 tasks to a new project after a reorg. I did them one by one.
- Formfex
How often does something like that come up for you?
- Respondent
Every quarter, when teams change.
What you get back
Each response comes back with the fields you declared, plus a short analysis of what was positive, what was negative and anything urgent.
| Field | Example value |
|---|---|
| Request | Bulk edit |
| Underlying task | Moving many tasks between projects after a reorganisation |
| Frequency | Quarterly |
| Current workaround | Editing items one at a time |
Questions to ask AI Chat
Once responses arrive, ask AI Chat (Ask Your Data in the product) about them in plain language. It answers from that form's own responses and shows which ones it drew on.
- “Which problems come up most often, regardless of the feature people asked for?”
- “What workarounds are people using today?”
- “Which requests come from people who say it happens weekly or more?”
Where it fits
- Turning feature requests into the problems behind them
- Running continuously from a link in your app or emails
- Grouping themes across many responses with Smart Analytics
- Answering follow-up questions about the data with AI Chat
Where it doesn't
- Tracking requests as tickets or a public roadmap
- Voting or ranking features: it collects explanations, not votes
- Capturing screenshots or attachments
Frequently asked questions
Related guides
Find out what you need to know
Describe what you want to learn. Formfex runs the conversation and hands back structured data. Free to start, no credit card.
Start free