Use cases

What you can learn through a conversation

Churn interviews, product feedback, user research and more: questions where the answer is a reason, an experience or a need, collected as structured data.

Churn interviews that run themselves

Find out why customers cancel. Formfex interviews each one, follows up where the reason is vague, and returns the reasons as structured data.

Product feedback that asks why

Collect product feedback through a conversation. Formfex asks what users want changed, follows up on why, and returns it as structured data.

User research interviews at scale

Run qualitative user interviews with many people at once. Formfex conducts each interview, adapts to every answer, and summarises patterns across all of them.

NPS follow-up conversations

Find the reason behind every NPS score. Formfex asks what drove the score, follows up where needed, and returns the drivers as structured data.

Event feedback interviews

Learn what attendees valued and what to change. Formfex interviews each attendee after the event and summarises the themes across all of them.

Employee feedback and exit interviews

Learn how people experience their work and why they leave. Formfex runs consistent feedback and exit interviews and summarises the themes.

Client intake for agencies and consultancies

Gather a project brief before the first call. Formfex interviews new clients about goals, scope and constraints and returns a structured brief.