Guides to conversational data collection
How conversational forms work, when they beat a static survey, and how to turn interviews into data you can analyse.
What is a conversational form?
A conversational form collects information by asking one question at a time and choosing the next question from the answer. Here is how it works and when to use one.
Read moreConversational forms vs static surveys
How conversational forms and static surveys differ in question flow, answer depth, analysis and effort, and how to choose between them.
Read moreHow to run churn interviews
A practical method for churn interviews: who to ask, when, which questions, how to follow up and how to analyse the reasons.
Read moreStructured data from conversations
How a conversational form returns comparable, structured fields from free-flowing interviews, and how to declare the fields you need.
Read moreUse Formfex from your AI assistant
Connect Formfex to Claude, Cursor, VS Code and other MCP clients to create forms, read responses and ask questions about your data from your assistant.
Read more